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Brand guidelines.
Guidelines and resources to use when representing the Pillr brand across all things digital and physical.
Our logo.
pil·lr : regarded as reliably providing essential support
The Pillr logo is the leading visual representation of the Pillr brand. It is carefully constructed, without being overwrought; playful without being forward.
The brand word mark and icon can be one in the same—a point of inclusion that spans the world of Pillr. The third and fourth characters—our angled coupled l’s—represent rising pillar forms, drawing the eye up and to the right.
The Pillr word mark should be your first choice when placing a logo. The logo should follow our brand guidelines and maintain the trademark symbol representing Pillr ownership.
Clear space guidelines.
A minimum amount of space surrounding the Pillr logo is required. The amount of white space is defined as 1 equal height of the “ll” pillars in the Pillr logo. This space should remain free of extraneous graphic elements, partner logos, symbols or text.
Maintain minimum space proportionally as the logo is enlarged or reduced in size.
Color palette.
Our brand identity is based in bold colors that come together to form an impactful visual message.
The Pillr-brand blue is central to our visual identity and must be included in every form of media released by or on behalf of the company or product.
Typography.
Gantari is a sans serif font designed by Anugrah Pasau of Lafontype. Gantari proportions have been designed so that characters hold harmony, even at scale. Today, Gantari is licensed under the Open Font License.
Order of substitution: Gantari → Avenir → Calibri Light
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o
p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
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